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The Journey of DAIRY QUEEN Milk: From the Pastoralists in the field to Your Table

April 20, 2023

The Journey of DAIRY QUEEN Milk: From the Pastoralists in the field to Your Table

Dairy Queen milk is more than just a dairy product; it's the story of the love, care, and hard work of the pastoralist farmers who nurture their cattle in the most natural and healthy way possible. At SAT Holistic Group, we believe in creating the best organic milk by ensuring the finest quality of raw milk and maintaining strict hygienic standards during the milking and processing stages. We will take you through the journey of our organic milk, from the Sustainable Agriculture Tanzania (SAT)-trained pastoralists in Morogoro to your table.

Pastoralist with cattle

Sustainable Agriculture Tanzania (SAT) has played a vital role in transforming the lives of our pastoralist farmers, equipping them with the knowledge and skills required to maintain high-quality standards for raw milk production. SAT's training programs focus on sustainable and eco-friendly practices, encouraging farmers to keep their cattle in the best condition possible with free-range grazing and natural grazing methods.

The Sunrise Ritual: A Day in the Life of a Pastoralist Farmer

Our SAT-trained pastoralist farmers begin their day at sunrise, waking up their cows to start the milking process. With clean pots rinsed with water, they first wash the udders of the cows and then their hands with soap before starting to milk. This careful attention to hygiene is the first step in ensuring the healthiness and freshness of the raw milk.

Our pastoralists prioritize keeping their cattle in the best condition possible, following SAT's guidance on sustainable practices. They avoid using chemicals in treatments, opting for botanical extracts instead to care for their cattle.

The Journey from the Farm to the Factory

Once the milking process is complete, the fresh raw milk is collected in food-grade aluminum buckets and transported from the vast farmland of Morogoro. Our farmers depend on local motorcycle drivers to deliver the milk to our processing facility in less than two hours after milking.

At the facility, the milk undergoes a thorough testing, analysis, and registration process, as only controlled organic production can produce the fresh milk we are proud to offer. Our factory is designed for a clean process, with the reception room for the milk completely separated from the processing room.

Pasteurization: The Key to Fresh, Safe Milk

In our processing hall, the fresh milk undergoes pasteurization to ensure it is free from any potentially harmful bacteria. After this process, the milk is cooled and prepared for bottling.

A Green Choice: Glass Bottles for a Sustainable Future

Our choice of glass bottles is not only aesthetically pleasing but also environmentally conscious. By using glass instead of plastic, we contribute to reducing plastic pollution in Tanzania. Our bottles are returnable, with customers receiving a deposit fee for returning the bottle.

Milk bottle

The Final Touches: A Premium Organic Milk Experience

Our fresh, pasteurized milk is carefully packaged in glass bottles, ready for delivery to our customers. The appealing design on the bottles displays essential nutritional information and an expiration date, ensuring that you receive only the freshest and most wholesome milk.


The journey of our DAIRY QUEEN organic milk from the SAT-trained pastoralists in Morogoro to your table is one of dedication, passion, and love for the environment and our community. We are committed to providing you with the finest quality milk that not only tastes great but also contributes to a sustainable and healthy future for our planet.

Our mission goes beyond just providing nutritious and delicious dairy products; we aim to empower local communities, encourage eco-friendly practices, and foster a culture of environmental consciousness in Tanzania. By choosing DAIRY QUEEN milk, you are not only investing in your health and well-being, but also supporting the growth and development of sustainable agriculture and rural communities in Morogoro.

As we continue to grow and expand our reach, we are excited to share more stories from the field, insights into our production processes, and tips on how you can live a more sustainable lifestyle. Together, we can create a brighter, healthier, and more sustainable future for all. Enjoy the natural goodness of DAIRY QUEEN milk, and join us on this remarkable journey towards a better tomorrow.