Founded in 2012 the SAT shop is the first shop for organic food in Morogoro. The food store illustrates new ways of developing a local organic market in Tanzania and creates opportunities for our farmer groups to participate on the market without merchants or middlemen. The direct contact allows us have short feedback loops which both benefits our customers and our farmers.
The organic shop gives the citizens of Morogoro the opportunity to get a wide range of different, untreated and healthy food at a fair price. At the same time, organic farmers can be offered an adequate market for their produce. So far, many Tanzanians have no knowledge about organically cultivated food, including the fact that up to 95% of all quality organic products are intended for export only. Certified organic products are hard to obtain in the country and are usually affordable only to the upper social classes of Tanzania or expatriates. With the SAT Organic Shop, we aim to bring healthy organic products to the Tanzanian market.
Twelve groups of 300 small-scale farmers have got the certification and are licensed under the Participatory Guarantee System (PGS), whereby the farmers follow the East African Organic Product Standards (EAOPS). The products are also delivered to hotels and restaurants, as well as Dar es Salaam, the coastal metropolis of Tanzania.
The demand is great! The SAT Organic Shop, with its model function, targets other farmers to establish PGS and, in turn, to convert to sustainable farming methods. In the coming years, the market activities are forecasted to increase by further capacitating training and certification of 500 spice farmers who are going to sell their products in Tanzania. It is foreseen that an organic farmers market space will be allocated in Morogoro Municipal by the government where farmers can directly sell their organically produced products to consumers.